Ecommerce Link Building Copywriting Website Audits Case Studies

Van Dyke’s Restorers

September 1st, 2001

Van Dyke's Restorers screenshotA subsidiary of Cabela’s. This site has thousands of products in over 100 categories — all maintained through an easy to use web-based administration.

Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.

[ database | client admin cms | SEO ]

Visit The Site: Van Dyke’s Restorers
Further Reading: Case Study
Other Work For This Client: Van Dyke’s Taxidermy

Paoli Cheese Cottage

July 1st, 2001

Paoli Cheese Cottage screenshotMmmm, grilled Wisconsin cheddar and savory sausage; this site uses many of the standard features of Netconcepts ecommerce solution.

Paoli caters to the most discerning of cheese connoisseurs, with its selection of gourmet cheese and sausage ideas.

[ database | client admin cms | SEO ]

Visit The Site: Paoli Cheese Cottage

Clasen Home

June 1st, 2001

Clasen Home screenshotThe Clasen Home store carries a large range of furniture and interior accessories for the home.

This is another client-maintained site (through Netconcepts tailor-made web-based client administration intranet) which enables easy updating of products, descriptions prices and images.

[ database | client admin cms | SEO ]

Visit The Site: Clasen Home

Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming

Beauty Online 2001 — San Francisco, CA

March 26th, 2001

Seminar by Stephan Spencer

One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:

  • Email marketing
  • Viral marketing
  • Link building
  • Search engine optimization
  • Pay-for-performance advertising (i.e. an affiliate program)
  • Content distribution

Spread the word: delicious this:Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming digg this:Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming spurl this:Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming furl this:Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming reddit this:Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming Add to Y!:Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming

How To Audit Your Beauty Site For Maximum Online Effectiveness

Beauty Online 2001 — San Francisco, CA

March 21st, 2001

Workshop by Stephan Spencer

Are you absolutely sure that your web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?

Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal and procedural, public relations, financial, performance and reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security.

This interactive workshop will give you hands-on experience with:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs.

Spread the word: delicious this:How To Audit Your Beauty Site For Maximum Online Effectiveness digg this:How To Audit Your Beauty Site For Maximum Online Effectiveness spurl this:How To Audit Your Beauty Site For Maximum Online Effectiveness furl this:How To Audit Your Beauty Site For Maximum Online Effectiveness reddit this:How To Audit Your Beauty Site For Maximum Online Effectiveness Add to Y!:How To Audit Your Beauty Site For Maximum Online Effectiveness

How to Create Your Food Site for Maximum Online Effectiveness

eFoodservice — Chicago, IL

July 28th, 2000

Workshop by Stephan Spencer

Do you want your foodservice Web site to run at peak efficiency, dazzle customers, come up high in search engines, generate an adequate ROI, and not leave you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to watch in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security. This interactive workshop will give you hands-on experience with:

  • Where and how to begin he evaluation process
  • What to investigate on your site and how often
  • Tools and resources to use in creating a web site
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs

Spread the word: delicious this:How to Create Your Food Site for Maximum Online Effectiveness digg this:How to Create Your Food Site for Maximum Online Effectiveness spurl this:How to Create Your Food Site for Maximum Online Effectiveness furl this:How to Create Your Food Site for Maximum Online Effectiveness reddit this:How to Create Your Food Site for Maximum Online Effectiveness Add to Y!:How to Create Your Food Site for Maximum Online Effectiveness

How the Jetsons Plan Their Meals… and How You Will Too!

eFood East — Boston, MA

June 21st, 2000

Seminar by Stephan Spencer

Wouldn’t it be great if you could do your grocery shopping while you were throwing empty containers in the garbage, simply by scanning a barcode? Imagine scanning ingredients in the cupboard then telling your computer to search all of the recipe sites on the internet - simultaneously - until it found recipes containing that ingredient. Then with a few more clicks you add the ingredients that you still need from the chosen recipe into your shopping list.

Soon the food arrives at your doorstep. This vision of the future is not only coming, but it’s here now!

Spread the word: delicious this:How the Jetsons Plan Their Meals... and How You Will Too! digg this:How the Jetsons Plan Their Meals... and How You Will Too! spurl this:How the Jetsons Plan Their Meals... and How You Will Too! furl this:How the Jetsons Plan Their Meals... and How You Will Too! reddit this:How the Jetsons Plan Their Meals... and How You Will Too! Add to Y!:How the Jetsons Plan Their Meals... and How You Will Too!

How to Audit Your Food Site for Maximum Online Effectiveness

eFood East — Boston, MA

June 19th, 2000

Workshop by Stephan Spencer

Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security. This interactive workshop will give you hands-on experience with:

  • Where and how to begin he evaluation process
  • What to audit and how often
  • Tools and resources to use in creating a web site
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs

Spread the word: delicious this:How to Audit Your Food Site for Maximum Online Effectiveness digg this:How to Audit Your Food Site for Maximum Online Effectiveness spurl this:How to Audit Your Food Site for Maximum Online Effectiveness furl this:How to Audit Your Food Site for Maximum Online Effectiveness reddit this:How to Audit Your Food Site for Maximum Online Effectiveness Add to Y!:How to Audit Your Food Site for Maximum Online Effectiveness

How the Jetsons Plan Their Meals… and How You Will Too!

Cyberbranding — Auckland, NZ

May 23rd, 2000

Seminar by Stephan Spencer

Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). They have taken some common oline marketing strategies - content aggregation, virtual communities, and personalisation - and applied them in a rather unconventional and successful way. Discover how Birdseye:

  • Aggregates content through a worldwide recipe search engine
  • Personalises content through a personal recipe box and personal shopping list
  • Creates virtual communities through a recipe exchange

Spread the word: delicious this:How the Jetsons Plan Their Meals... and How You Will Too! digg this:How the Jetsons Plan Their Meals... and How You Will Too! spurl this:How the Jetsons Plan Their Meals... and How You Will Too! furl this:How the Jetsons Plan Their Meals... and How You Will Too! reddit this:How the Jetsons Plan Their Meals... and How You Will Too! Add to Y!:How the Jetsons Plan Their Meals... and How You Will Too!

How and Why To Audit Your Web Site (workshop)

The Executive Committee (TEC) — Madison, WI

March 7th, 2000

Workshop by Stephan Spencer


Spread the word: delicious this:How and Why To Audit Your Web Site (workshop) digg this:How and Why To Audit Your Web Site (workshop) spurl this:How and Why To Audit Your Web Site (workshop) furl this:How and Why To Audit Your Web Site (workshop) reddit this:How and Why To Audit Your Web Site (workshop) Add to Y!:How and Why To Audit Your Web Site (workshop)

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